Google AdWords is an advertising service by Google for businesses which wants to display advertisement on Google and its advertising network. Google AdWord is Google online platform that can drive interested people to your website, AdWords allow you to take advantages of millions of searches conducted on Google each day.
How does it work
You create ads for your business and choose them when you want them to appear on Google next to the relevant search results. The concept is very simple you enter words (AdWords) which is relevant to you product or services and then Google AdWords show ads on Google when anyone searches for that or related words
The keyword, when searched, Google search engine triggers your ad to be shown on the right-hand side or above Google search results. If your AdWords ad is clicked on, Google search users are then directed to your website.
Even though your website is not among the top result Google AdWords still shows your add on the top based on the AdWords (Keywords chosen by you).
What if people are not searching the keyword set by you?
If the keyword is just a part of the phrase searched on Google then also your ads will be shown so you need not to worry about. When choosing keywords for your AdWords campaigns different matching options are available.
Broad Match When your keyword in is Broad Match. Your ads are eligible to appear whenever a user searches any word in your key phrase, in any order. It also allows misspellings and synonyms
Broad Match Modified you have to lock keyword and that means you are telling Google that you only want your ad to show when that word appears in the search query. The query can be in any order.
Phrase Match Ads will be shown for searches that match the exact phrase.
Exact Match Your ad will be shown for searches that exact matches with the AdWords set with Google.
Negative Match Here we have to take care for the unnecessary display of ads because you are to paying for each click which leads users to your website. Choose keyword for which you never want to display ads because its will absolutely a waste and not at all related to your brand or service.
Suppose my keyword is “SMS” but if any search phrase has my keyword as a part of it then also google trigger your ads google search results.
Where you want to advertise?
Google AdWords work location set by you where you want to advertise, suppose your business is set in India and you want to advertise in India only. You can set the location while choosing the keywords (AdWords).
This below search is made from Chennai India
How you get the keywords- cost of advertising
Each keyword you choose will have a cost per click (CPC) bid amount. The bids specify the maximum amount you’re willing to pay each time someone clicks your ad (the maximum cost-per-click). A higher CPC bid can allow your ad to show at a higher position on the page. Anyone one who is paying higher CPC bid for same keyword will get the privilege to see his add on top of others who is paying less. Use cost-per-click (CPC) bidding and you’ll pay only when someone actually clicks on your ad and comes to your site. This is the easiest way to bid.
Set daily budget for advertisement
Google AdWords provide the facility of setting up daily budget so that you won’t exceeds from your budget. Set a daily budget and let AdWords adjust your CPC bids to bring you the most clicks possible within that budget.
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