Digital marketing was born since we started using electronic devices for communication. Digital marketing can be defined as any form of business or services that involve electronic devices are coming under digital marketing section. People used radio for promoting their business in early era it is also a type of digital marketing when billboards advertising is in their top, market changes their face of business when TV and internet services come in light.
Basically, digital marketing stands on two pillars
Offline digital marketing
Online digital marketing
Offline digital marketing has the 3 big offline marketing categories which are:
TV (television) marketing
Newsprint advertisements, Hoardings, Fliers, and Leaflets, direct marketing are some examples of offline methods of business promotion. Radio still reaches 85% of the Indian population every week Listeners listen 2 hrs per day and it is one of the best way used to promote business in outer cities where internet services are still absent.
Online digital marketing used the 7 big categories they are:
Search engine optimization (SEO)
Search engine marketing (SEM)
Social Media Marketing (SMM)
Pay-per-click advertising (PPC)
Online digital marketing is one of the fastest growing markets in the world, as billions of people have access to the internet. You will find that internet usage has increased rapidly in the entire world since 2006. It is clear that the internet is an effective medium to advertise and promote your business and services as more and more people are accessing the internet and use of smartphones has increased highly in the last few years.
So it’s no doubt that the internet marketing is one of the best platform or way to promote your business direct to your target audience through different channels.
One of the most important aspects of digital marketing is web design. Creating a website is a must for an online business through which you can deal with your clients and sell your products and provide service through it. So you must have a website for digital marketing your service and business
For the beginners, I think SMO (social media optimization) is one of the best strategies to enhance your business graph in the market, by using social media. Active and smart use of social media networks takes your business direct to your audience you want to focus on such as Facebook, Twitter, LinkedIn, Pinterest, Google+ and much more, a great way to build up your consumer base and interact with them on a daily basis. Through social media, we can easily get attention and traffic to our business which we need. By posting your business ads on social channels and share with your communities
Search engine optimization (SEO) is the technique in which we can use to increase our website ranking in search results, and it helps our business site to get more traffic from the target audiences. SEO includes many techniques and strategies which we can do to optimize our website in SERP (search engine result page) basically it is of two types on page and off page SEO.
Content marketing is another great technique of digital marketing that we can use to promote our business. By providing the right information to our customer through
Pay-per-click advertising (PPC) is the paid ad service introduced by Google to their users. It can be done through setting Google AdWords another way to promote your business.
You can also promote your business through affiliate marketing or email marketing and interact with your customers through the mail.